We believe in the power of brands. So, naturally our approach to planning and buying centers on introducing new brands, rapidly growing young ones, protecting mature brands and re-invigorating stale, old brands. Our process doesn't have a fancy name, it's not patented. Our process is tried and tested. It works. But, it takes extra effort, collaboration between us and our clients and a slavish devotion to the concept of always trying to create breakthrough strategies and tactics that specifically fit the individual brand.
Here are the steps we take to guarantee you great results:
1. Data acquisition
2. Business environment mapping
3. Communication channel evaluation
4. Channel investment planning
5. Negotiation
6. Execution
7. ROI assessment
8. Knowledge/Evolution/Invention
